Fresh Paint is Back in Town!by Dalit Nemirovsky | 02.08.14
Fresh Paint – the contemporary art and design fair in Tel Aviv, is coming back for the Seventh time and will be held on November 4th – 8th, 2014 in Tel Aviv.
For the first time, Fresh Paint will be hosting thematic projects and exhibitions, present artworks by the Independent Artists Greenhouse – providing a glimpse at the future generation in art and design, and will showcase for the 2nd time, (following the phenomenal success of Fresh Design 1 in 2013) a design area exhibiting diverse projects and collaborations with leading design institutions.
Fresh Paint 7 will be held in a new and surprising venue: the new city sports center, built on the grounds of the iconic Tel Aviv drive-in. The venue was chosen by Fresh Paint CEO Sharon Tilinger and artistic director and curator Yifat Gurion for its extensive grounds, which make it ideal for exhibitions and the 35 thousand visitors expected to attend the fair. The new sports center measures 6,600 square meters, with an outdoor area measuring 10,000 square as well as extensive car parking facilities. Fresh Paint 7 will make use of the total space area including locker and dressing rooms, gym areas, referee rooms, the press room and the VIP guest room, which will be converted into an art and design space.
Some of the works on display this year –
This year, Fresh Paint will have a project-centered format in which galleries and other art and design institutions will exhibit diverse conceptualized and theme-related projects, as well as solo exhibitions and group and theme exhibitions.The Independent Artists Greenhouse is an original model conceived by Fresh Paint. It displays the works of 50 up-and-coming artists at the beginning of their professional career. These are chosen by 12 panel members comprising of curators, gallery owners, art critics and collectors from Israel and abroad. The idea is to discover promising artists and expose their artworks to the general public. The submissions are made anonymously and the composition of the panel changes yearly to ensure diversity, equality and the fair’s artistic quality.
Among the graduates of the Independent Artists Greenhouse are artists Know Hope, Ido Michaeli and Ella Amitay Sadovsky, who were first brought to the attention of the public in Fresh Paint, as well as Dror Daum, Liav Mizrahi, Elham Rokni, Uriel Meron, Aharon Ozeri, Ohad Matalon and Iva Kafri – all award-winning artists, who have exhibited or are currently exhibiting in museums across Israel and abroad.
Fresh Design will offer a contemporary, updated representation of the current Israeli design landscape, and unveil diverse exhibitions by 20 young product designers and leading design labels such as Talents Design, Aqua Creations, The Magenta Workshop and Design Space.
Artistic director and curator Yifat Gurion says: “this year, for the first time, exhibitors were asked to offer thematic projects and exhibitions. This change demanded a more scrupulous and narrowed selection of works, and ensured that the quality of the works presented is now higher than ever. Two major trends can be identified in the works – and they both contradict and complement each other – on the one hand, expressions of aggression and hardship and on the other, a total escapism”.
Fresh Paint 6 last year: