THE TELAVIVIANS | LAHAV HALEVYby Dalit Nemirovsky | 10.10.12
Lahav Halevy is one of my Telavivians. He is 47 years old, lives and works in the city.
If you live in Tel Aviv, you are familiar with Lahav’s work even if you don’t know it’s his.
His work is scattered all around the city, from commercial work for high-end restaurants and hotels, to cultural projects such as books, magazines and movie posters, and the work he does as one of the owners of Blue collar – a company that provides branding and small campaigns services, mostly for political and social issues.
I call Lahav a Graphic Designer since that is how he wants to be called. In a world where everyone is everything and people tend to use big words to describe what they do, Lahav wants to believe that he and his staff are simply spending their days doing a decent graphic design job. They are. But if I let myself use more words to describe his work, I will tell you that BigEyes Agency that Lahav runs, is a company that provides much more in terms of branding, copy writing, campaign management etc,. You see, I’m a sinner myself, using all the big words.
Lahav wants the world to be a better place. Now, if we put aside the cynicism, that would mean he uses his talent and skills to make it more beautiful, “When it looks better, it is actually better”. He uses this notion in all the different work he does during his day, and if you spend one day near Lahav’s computer, your mind can get a bit confused from all the different files open there simultaneously as he jumps from one design to the other. That’s just the way he works.
I worked with Lahav on most of my cultural projects. He was the chief designer for the City Guide Tel Aviv books as well as for Programma Art Magazine, the Tel Aviv Diary and more. He is the graphic designer in charge of all the graphic work produced for R2M, the company that owns some of the most talked about places in Tel Aviv such as the Brasserie, Coffee Bar, Hotel Montefiore, the Bakeries, Delicatessen and Rothschild 12 and his cultural and political work have certainly made their mark.
I’m not a graphic designer, but working with Lahav made me aware of this profession and its importance in our everyday life . I spent hours and hours sitting next to him, watching him work and what I learned is that things need to be placed in the right spot. Having said that, Lahav argues that there is only one right place and when things are placed where they should, it simply looks good. When I talked to Lahav about it he mentioned a sentence he once heard by an Italian thinker who was active somewhere between the two world wars. It was Antonio Gramsci that said that the definition of residue is something that is misplaced. So, that is what Lahav does. He places things in the right spot and by that he’s making them look beautiful.
Lahav Halevy is one of my Telavivians. I asked him to point out his. Lahav’s telavivian will be coming soon.